Every filter plugin lets customers narrow down products. FilterKit Pro does that — with 9 filter types, instant AJAX, and a built-in search bar. But it also does what no other filter plugin does: it shows you which filters lead to purchases, what products people can't find, and what you should stock next. Install it, the wizard sets everything up, and you're live in minutes.
This isn't hypothetical. This is what's going on every single day on most WooCommerce stores. And it's quietly bleeding revenue.
Someone wants a "blue cotton shirt in size L under $50." Your default WooCommerce filters have no idea what to do with that. So they click around for 30 seconds, give up, and go buy it somewhere else.
Customer lost in 30 secondsA customer picks a color, a size, and a price range. Your store shows a blank page. "No products found." They don't try again. They close the tab. You have zero idea what they were looking for.
Dead end. Tab closed.What do your customers search for most? Which filter combinations lead to actual purchases? What products are people asking for that you don't even carry? You're guessing. Every stocking decision, every product launch. Guesswork is expensive.
Every decision is a guessNo coding. No hiring anyone. No buying 4 different plugins and praying they work together.
Before we get into the advanced features, let's talk about the core: the actual filtering. FilterKit Pro gives your customers 9 different ways to narrow down products, from clickable color swatches to price range sliders to star ratings. Every filter updates results instantly using AJAX. No page reloads. Customers see their results the moment they click.
If you sell products with sizes, colors, or any variation, your store has a problem you probably don't know about. When a customer picks "Jackets," "Red," and "Size XL" from the filters, WooCommerce checks each one separately. It shows every jacket that comes in Red and every jacket that comes in XL. But it never checks if Red + XL actually exists together. So 3 out of 6 results might say "Sorry, this combination is unavailable" when clicked.
| Product | Red + M | Red + L | Red + XL | Blue + XL |
|---|---|---|---|---|
| Leather Jacket | ✓ | ✓ | ✕ | ✓ |
| Bomber Jacket | ✓ | ✕ | ✓ | ✓ |
| Puffer Jacket | ✕ | ✓ | ✓ | ✕ |
| Wool Coat | ✓ | ✓ | ✕ | ✓ |
| Denim Jacket | ✕ | ✕ | ✓ | ✓ |
| Trench Coat | ✓ | ✕ | ✕ | ✓ |
FilterKit Pro isn't just a filter plugin. It also comes with a built-in AJAX search bar. Your customers type, results appear instantly without page reload. But here's where it gets interesting: that same search bar also understands full sentences like "red leather jacket under $200 in medium" and figures out the color, material, price, and size automatically. No extra plugin needed. No monthly fees.
Your customer types a word and products appear instantly. Fast, clean, and works out of the box.
"Red leather jacket under $200 in medium." One sentence. The plugin pulls out the color, material, category, price, and size automatically. It even handles typos. "Blek jacket" still finds "black."
Unlike AI search tools that charge per query, this runs entirely on your own website. No customer data leaves your store. No surprise bills. You pay once and the search works forever.
Other plugins stop here. Blank page. Customer leaves.
Right now when your filters return zero results, your customer sees a blank page that says "No products found." They leave. With FilterKit Pro, three things happen automatically instead of showing a blank page.
It relaxes your filters one at a time. "No Red XL Jackets, but here's a Red Large and a Blue XL."
Clickable buttons like "Red + Large, 8 products" so customers stay on your store instead of leaving.
Customer types their email. When you stock what they wanted, the plugin emails them a link to buy it. Automatic.
Restock a product? The plugin checks if anyone was waiting and emails them. Zero manual work.
Most filter plugins don't tell you anything. FilterKit Pro has a 7-tab dashboard that answers the questions every store owner has. Go to FilterKit Pro → Analytics to see all of this. You also get a weekly email summary in your inbox.
Not just clicks. The full journey: filter used, product viewed, added to cart, purchased. With real dollar amounts per filter.
"47 people searched for Red XL Jackets and you don't carry them." Now you know what to stock next.
The plugin reads your data and tells you what to do next. No analytics experience needed.
Every week: filter uses, revenue, product gaps, waitlist signups, and recommendations. You don't even need to log in.
That 7-tab dashboard we just showed you? It's powerful. But let's be honest. You're not going to log in and check it every day. You're busy fulfilling orders, talking to suppliers, updating products. So FilterKit Pro sends you an email summary on whatever schedule you pick: daily, weekly, or instant alerts when something important happens. You choose the frequency in your settings. Open the email, see what's happening, and take action right away. Stock a product people are searching for. Move a filter that's underperforming. Restock something 14 people are waiting for.
The email starts with three numbers: how many people used your filters, what percentage of them bought something, and how much total revenue those filters generated. Each number shows the change compared to the previous period so you can spot trends immediately. If conversions are dropping, you know to investigate. If revenue is climbing, you know what's working.
This is the part most store owners find the most useful. The email lists exactly which product combinations people searched for but got zero results. "23 people searched for Red XL T-Shirt and you don't carry it." "18 people wanted Wireless Earbuds under $30." You see the exact gap, the exact number of people, and now you know what to stock next without guessing.
The email doesn't just give you numbers and leave you to figure it out. It includes plain English recommendations. Things like "Your Brand filter is used 890 times a week but it's placed 5th in the sidebar. Move it to position 2." Or "14 people joined the waitlist for Red XL Jackets. Consider restocking." You just read it and act on it. No analytics experience needed.
The email goes through WooCommerce's built-in email system, so it automatically picks up your store's logo, colors, header, and footer. It looks like every other email your store sends. You can set the frequency to daily, weekly, or real-time alerts, change recipients, or turn it off entirely in WooCommerce → Settings → Emails, right next to your order confirmation emails.
Everything below this point is something you'd normally need a separate plugin for. With FilterKit Pro, it's all already built in.
The analytics and email reports show you what's happening inside your store. But what about people who haven't found your store yet? Right now, when someone uses filters on your store, the URL is an ugly mess of symbols. Google looks at that and ignores it. That means every filtered page on your store is invisible to Google. People searching for exactly what you sell will never find you. FilterKit Pro fixes all of this automatically.
In your FilterKit Pro settings, there's an option called Pretty URLs. Turn it on, and every filtered page on your store gets a clean link like yourstore.com/shop/color-blue/size-m/ instead of an ugly mess of symbols. Google can read clean links. Customers can share them. It works automatically for every filter combination after you turn it on.
The plugin comes with an SEO Rules page where it writes page titles and descriptions for your filtered pages. It already has rules set up when you install — you don't need to create them. But if you want, you can go in and customize the pattern. For example, you can tell it to use "Shop {color} {category}" and it fills in the words for every page on your store. Works with Yoast SEO and Rank Math.
In the same SEO settings, there are rules that decide which filtered pages Google should show and which to skip. Simple pages like "Blue T-Shirts" get shown to Google. Complex ones like "Blue + Size M + On Sale + 4 Stars" get skipped so they don't clutter search results. These rules come ready out of the box. You can adjust them, but most store owners never need to.
After your store collects some data, go to FilterKit Pro → Analytics → SEO Pages. The plugin shows you which filter combinations people search for the most. If 47 people searched "Blue + Large" last month, you'll see it there. Click one button, and it creates a real WordPress page for that combination — title, products, and everything pre-filled. Add a few lines of text, hit publish, and that page can start showing up on Google.
So far we've covered how your filters look, how your store shows up on Google, and what happens when nothing matches. Now here's something none of those other sections mentioned: every visitor on your store shops differently. Some customers always pick color first. Others go straight to brand. Others start with price. Why show everyone the same filter order? FilterKit Pro watches how each visitor shops and puts their most-used filters at the top automatically.
First-time visitors get personalized filters through a small cookie. Nothing stored on your server, fully privacy-friendly. Returning customers who log in get their preferences saved to their account permanently.
Selling internationally? European visitors see EU sizes first. American visitors see US sizes. It uses WooCommerce's built-in location detection. No extra setup.
A guest browses your store, picks filters a few times, then creates an account a week later. Their preferences carry over automatically. Seamless.
Desktop shows 8 filters. Phone shows only 3. You pick which ones. Small screen, less clutter.
Personalization handles the filter order for each visitor. But there's another problem: right now, most filter plugins dump every filter on every page. A customer browsing your Groceries category sees a "Brand" filter and a "Storage" filter sitting in the sidebar. Those filters make sense for Electronics, not for Groceries. It looks messy and confuses your customers. Display Rules let you control exactly which filters appear on which pages, on which devices, and under what conditions.
Go to FilterKit Pro → Settings → Display Rules. Pick a filter like "Brand" and assign it to Electronics only. Pick "Size" and assign it to Clothing only. Each category page now shows only the filters that make sense for that category. You set it up once and it works on every page.
Your desktop sidebar might show 8 filters. On a phone screen, that is too many. For each filter, you can choose: show on desktop only, mobile only, or both. Most store owners show 3 filters on mobile and the full set on desktop.
You can tell a filter to stay hidden until the customer picks something else first. For example, don't show "Sub-Category" until they pick a "Category." Or don't show "Size" until they pick "Clothing." This keeps the sidebar short and simple until the customer narrows down what they want.
If only 2 products in a category have a "Material" attribute, showing a Material filter is pointless. Set a minimum number like 5 and the filter automatically hides itself until enough products have that attribute. No empty or useless filters cluttering up your sidebar.
Display Rules control which filters appear where. But once a customer is looking at a category, they often want to know one thing: "Does this product come in my size and my color?" The Availability Grid answers that question instantly. It puts every Size and Color combination on one screen. Each cell shows how many products match. A dash means nothing is available. No clicking around, no guessing, no "Sorry, this combination is unavailable" surprises.
Everything we've shown you so far works beautifully on desktop. But more than half your visitors are on phones. Most filter plugins just shrink the desktop sidebar into a tiny hamburger menu on mobile and call it a day. FilterKit Pro has a completely different mobile interface: a bottom panel that slides up from where your thumb already is, just like the apps your customers use every day.
No reaching to the top of the screen. No tiny hamburger icon. A clean panel slides up from the bottom. Swipe it down to close. Just like Instagram, Maps, or any modern app.
This isn't just "responsive CSS" where things get smaller. The filter panel actually follows your finger as you swipe, with smooth animation. It feels native, not like a website.
Desktop visitors see the full sidebar. Tablet visitors get a collapsible panel. Phone visitors get the bottom sheet. Not one-size-fits-all. Purpose-built for each.
You just saw a lot of features. You might be thinking "this is going to take forever to configure." It won't. FilterKit Pro has a 3-step wizard that does everything for you. It scans your store, you pick where you want the filters and how they should look, and you're done. Most store owners are live in under 5 minutes without touching a single setting. And if you get stuck, email us and we'll set it up for you.
The moment you activate the plugin, it scans your entire store. Products, categories, attributes, price ranges, ratings, brands — everything. Found a color attribute with values like "Red" and "Navy"? It turns that into clickable swatches. Found a price range? It builds a slider. Got a brand plugin like YITH or WooCommerce Brands? It pulls your brands in as a filter too. All of this happens on its own.
Next it asks you one question: where do you want the filters? In the sidebar, above your products, inside a slide-in drawer, or placed manually with a shortcode. Pick one. If you're using Elementor, Divi, Bricks, or any page builder — the wizard detects it and tells you which option works best.
Last step: how should the filters look? Minimal and clean, rounded and soft, bold and high-contrast, or just match your theme's existing colors and fonts automatically. Pick one, and you're done. Change it anytime later in settings.
No developers. No agencies. No configuration marathons.
Upload the plugin and click activate. The setup wizard launches on its own and starts scanning your store.
It reads your products, detects your attributes, picks the right filter types, puts them in the right order, and places everything. You just review and hit save.
Filters are live, the search bar works, analytics are running. Check your dashboard in a week and see which filters are actually driving purchases.
On top of everything above, FilterKit Pro also includes all of these. Each one would normally be a separate plugin. Every feature has its own on/off switch, and your store only loads what you actually use.
Repeat buyers can save up to 10 filter combinations and reload them with one click. Saved right in their WooCommerce "My Account" page. Great for wholesale customers who reorder the same categories.
Repeat Buyers Love ThisReplace "Page 1, 2, 3…" pagination with a "Load More" button or automatic endless scrolling. Customers just keep scrolling and products keep appearing. Resets properly when filters change.
Customers pick 2–8 products, compare them in a table, and toggle "show only differences." Sticky comparison bar follows them as they browse. No separate comparison plugin needed.
No Extra PluginB2B buyers filter products, check boxes next to the ones they want, set quantities for each, and add everything to cart in one click. Built specifically for wholesale and business customers.
Built for B2BSelling in multiple languages? Works with WPML and Polylang. Multiple currencies? Supports 5 popular currency plugins. Right-to-left languages like Arabic? RTL stylesheet included. Even auto-detects visitor location for local size defaults.
Truly Global4 drag-and-drop blocks for the WordPress editor: Filter Sidebar, Filtered Products, Active Filters, and Smart Search. See a live preview while you edit. Works with Full Site Editing too.
4 BlocksFilterKit Pro follows the entire customer journey: someone uses a filter → views a product → adds to cart → buys it. A dedicated ROI page shows you exactly which filters generate revenue and which ones aren't pulling their weight.
Revenue TrackingYour visitors' IP addresses are fully anonymized. Guest personalization uses a small cookie. Nothing stored on your server. Waitlist emails are registered with WordPress's privacy tools. Delete the plugin and everything goes with it. No data left behind.
GDPR FriendlySmart caching means your filters don't redo calculations on every page load. Got a filter with 50+ options? Four display modes keep it clean: scrollable container, search box, "Show More" toggle, or all combined. Only loads code for features you have turned on.
Performance FirstFilter Everything and HUSKY are solid filter plugins. They handle the basics well. But filtering is where they stop. Here's what you get with FilterKit Pro that neither of them offers.
| Feature | Filter Everything | HUSKY | FilterKit Pro |
|---|---|---|---|
| What all three plugins do well | |||
| Ajax filtering (no page reload) | ✓ | ✓ | ✓ |
| SEO-friendly filter URLs | ✓ | ✓ | ✓ |
| Color swatches, images, checkboxes | ✓ | ✓ | ✓ |
| WPML / Polylang / multi-language | ✓ | ✓ | ✓ |
| Page builder compatible | ✓ | ✓ | ✓ |
| Basic text / SKU search | ✓ | ✓ | ✓ |
| SEO meta titles and descriptions | ✓ | ✗ | ✓ |
| Load more / infinite scroll | ✗ | ✓ | ✓ |
| Basic filter statistics | ✗ | ✓ | ✓ |
| What only FilterKit Pro does | |||
| Natural language searchFuzzy matching, synonyms, typo tolerance | ✗ | ✗ | ✓ |
| Variation-aware filteringOnly shows products where the exact combo exists | ✗ | ✗ | ✓ |
| Zero results recoveryClose matches, alternative filters, notify me | ✗ | ✗ | ✓ |
| Full funnel revenue trackingFilter, view, cart, purchase with dollar amounts | ✗ | ✗ | ✓ |
| Product gap detection"47 people searched Red XL and you don't carry it" | ✗ | ✗ | ✓ |
| Waitlist with auto email notificationsCustomer signs up, you restock, email sends itself | ✗ | ✗ | ✓ |
| Email reports with recommendationsDaily, weekly, or real-time. Plain English tips. | ✗ | ✗ | ✓ |
| Compare products side by side2 to 8 products, show differences only | ✗ | ✗ | ✓ |
| Bulk add to cart for B2BCheck products, set quantities, add all in one click | ✗ | ✗ | ✓ |
| Display rules with dependenciesPer category, per device, filter depends on filter | Basic | ✗ | ✓ |
| Auto-detecting setup wizardScans your store, picks filters, places them | ✗ | ✗ | ✓ |
| Auto-generated SEO landing pagesFrom analytics data, one-click page creation | ✗ | ✗ | ✓ |
FilterKit Pro works with any WooCommerce-compatible theme and page builder. We've tested it extensively with these popular setups:
FilterKit Pro works with any WooCommerce-compatible setup. If something doesn't look right on your site, email us and we'll fix it personally.
Email Us About Your Setup →Not a junior rep. Not a chatbot. Not someone reading from a knowledge base. Here's what it actually looks like when you need help:
If any feature doesn't work as described on this page and our support can't resolve it, you get a full refund within 14 days. Contact support first, give us a chance to fix it. That's all we ask.
Most store owners would need 3–4 separate plugins to get what FilterKit Pro includes out of the box. The only difference between plans is how many sites you can use it on. Every plan gets every feature. No "upgrade to unlock" tricks.
Everything you need to know before you buy
If your store needs better filtering, smarter search, and actual data on what your customers want, this is the plugin. The wizard sets everything up. If something breaks or doesn't work the way this page described it, email me directly and I'll fix it. If I can't fix it within 14 days, full refund.